"Everybody's scared to death about it." That is how Martin Klima, co-founder of Warhorse Studios (the team behind Kingdom Come: Deliverance), describes the idea of raising the unit price of a game. The line comes from a PC Gamer interview published on October 2, 2026, and has since been picked up by Dexerto, HotHardware and VGTimes. His message is blunt: he hopes GTA 6 is the game that breaks that fear.
What Klima said, in the words the outlets quote
From the quotes we could check on opened pages, his reasoning has two parts. The first is cost. According to VGTimes, Klima says games are "ridiculously expensive to make" and expects the bill to keep growing, because computing power increases and players expect ever more scale and complexity. The second is nerve. In HotHardware's version, he says "the last thing you can do is to increase the unit price... everybody's scared to death about it," and that Rockstar and Take-Two are among the "only ones who can afford" to raise prices, which he considers "long overdue and also necessary."
VGTimes also records the stated hope that "GTA will blaze the trail" so studios can raise what their own games cost. Dexerto adds a detail that helps calibrate the tone: Klima said he does not plan to play GTA 6 unless "forced to," because it is not his kind of game, though he acknowledges it as a technological achievement. So he is not promoting the game. He is talking about spreadsheets.
Where the comment fits
The remark did not come out of nowhere. Dexerto points out that other industry figures, such as Michael Douse of Larian (Baldur's Gate 3), have suggested the sector is waiting for Rockstar to set a new baseline, citing inflation and development costs. HotHardware goes in the same direction and adds that Nintendo, with the Switch 2, has already normalized the $80 tier for console games. GTA 6's starting point is exactly that: $79.99 for the Standard edition and $99.99 for the Ultimate, per Dexerto.
There is a small irony worth noting. The public debate was whether GTA 6 would hit $100 even in its base edition; it landed at $80, and an outside developer still talks about "blazing a trail." Our reading (ours, not any source's) is that for studios the number that matters is not just the base game's. It is the combination of an $80 anchor price with editions stacked above it, which Rockstar has already put on the table. For what each edition includes, see our Standard vs. Ultimate piece.
A caveat on sourcing
The PC Gamer text, the original interview, came back truncated when we tried to open it, so the quotes above were checked against Dexerto, HotHardware and VGTimes, which reproduce them consistently. Klima's title at Warhorse also shows up differently depending on the outlet; we use only "co-founder" here, as the three pages we read do. Video Games Chronicle and GameSpot also covered the story, but both pages refused access, so neither is the basis for any fact in this text.
And for Brazilian players?
Nothing Klima said is a Rockstar or Take-Two decision, and none of the sources we read gives an updated official price in Brazilian reais for GTA 6. What exists is the dollar benchmark: $79.99 and $99.99. Converting it at the day's exchange rate gives an approximate figure, before taxes and each store's regional pricing, which often differs from a straight conversion. If your question is "how do I lock mine in," see our guide on how pre-orders work, and the date that matters is still November 19.
What nobody claimed
In the sources we read, neither Rockstar nor Take-Two commented on the statement. There is no sign that GTA 6's price will change, and no sign that Warhorse plans to reprice its own releases because of it. What exists is an executive at a rival studio saying out loud what part of the industry had been hinting at more quietly.
For the player, the practical takeaway is short: GTA 6's price is set and pre-orders are open. The debate Klima opened is about what comes next, in other games, and it will only be settled by time and by how the public reacts.